We took the ruling in stride and took the time to find the perfect name for our bright future. After mulling over a few options, we chose SpunLight. The trademark application was approved quickly and smoothly, which was a huge relief after such a long legal battle for our previous name. Technically SpunLight is a “doing business as”, so we’re Fluff It Up LLC dba SpunLight.
What I love about our new name is the reference to sunlight, what could be brighter and more refreshing? Also the word Spun refers to spinning cotton candy and Light has so much to do with what we make – it’s light in calories, light in weight, and light in chemical footprint since we use organic ingredients.
After a 3 year trademark dispute with Tootsie Roll Industries, parent owner of Fluffy Stuff, the judge ruled in their favor and we could no longer call ourselves Fluff It Up.
We competed in a dessert challenge put on by the Southern Arizona Arts and Cultural Alliance with our Aztec Chocolate and Candy Cane cotton candy. We won Best Candy for Aztec Chocolate and then were shocked to also win Best in Show! There were some big players there.
In the midst of event season and fulfilling regular orders, we ran a successful Kickstarter campaign to raise money for a barcode so we could begin wholesaling. Thanks again to our supporters!
http://https://youtu.be/gDJkuR_pHFo
After a lot of hard work figuring out how to package our cotton candy we opened our Etsy shop and began selling online to people across America.