We took the ruling in stride and took the time to find the perfect name for our bright future. After mulling over a few options, we chose SpunLight. The trademark application was approved quickly and smoothly, which was a huge relief after such a long legal battle for our previous name. Technically SpunLight is a “doing business as”, so we’re Fluff It Up LLC dba SpunLight.
What I love about our new name is the reference to sunlight, what could be brighter and more refreshing? Also the word Spun refers to spinning cotton candy and Light has so much to do with what we make – it’s light in calories, light in weight, and light in chemical footprint since we use organic ingredients.